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Tara Lomax

Tara Lomax

About​

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Tara Lomax is the Discipline Lead of Screen Studies at the Australian Film Television and Radio School (AFTRS). Her research focuses on the relationship between media form and industry in twenty-first century entertainment, particularly blockbuster cinema, media franchising, multiplatform storytelling, and visual effects. She has published on topics such as the superhero and horror genres, stardom, virtual production, transmedia storytelling, world building, and screen tourism. Her research has been published widely in journals and edited collections, including JCMS: Journal of Cinema and Media Studies (2024), Senses of Cinema (2018; 2019; 2022), Quarterly Review of Film and Video (2018), The Screens of Virtual Production: What is Real? (Routledge 2025),The Palgrave Handbook of Screen Production (Palgrave, 2019), and Star Wars and the History of Transmedia Storytelling (Amsterdam UP, 2017). Tara is an executive member of the Screen Studies Association of Australia and Aotearoa New Zealand (SSAAANZ) and part of the editorial committee of Henry Jenkins’ blog, Pop Junctions: Reflections on Entertainment, Pop Culture, Activism, Media Literacy, Fandom and More. She has a PhD from the University of Melbourne and is also a graduate of AFTRS, the University of Sydney, and La Trobe University. 

Areas of Focus​

blockbuster cinema, entertainment franchising, multiplatform storytelling, digital aesthetics, visual effects, virtual production, screen production cultures

Relevant Publications​

"Performing Pandora: Virtual Production and the Profilmic Event in ‘Avatar’" (2025)

Make it Post: Digital Visual Effects and the Temporality of Creative Value in Post-Production (2019)

Cannibalizing Montage: Slicing, Dicing, and Splicing in Bryan Fuller’s Hannibal (2018)

Post-Hollywood: The Illusion of Location in Melbourne’s Post, Digital, and Visual Effects Industry (2017)

Contact Details

Website and Social Media

Website:     http://taralomax.com 

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Bluesky:      @taralomax.bsky.social 

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