Dr Dominic Lees is an Associate Professor of Filmmaking at the University of Reading in the UK. His expertise is in Generative AI in the screen industries.  He publishes and researches in the fields of deepfakes, voice cloning, and text-to-video, with a particular emphasis on the ethics of creativity using AI technologies. As a public-facing academic expert on AI, he has provided expert interviews to national media (Sky News, BBC Radio) and provide deepfake fact-checking for international news organisations (Reuters, Boom Live India).  He is the lead writer on AI for the BFI’s Sight & Sound magazine. He leads the Synthetic Media Research Network (SMRN), which brings together UK and international scholars, industry stakeholders and governmental bodies to consider the future of Generative AI technology. He is also a filmmaker and had a previous career directing television drama which he draws on for his teaching and research.